Angel Berniz 949 Questions 9 Answers 0 Best Answers 2,157 Points View Profile Angel Berniz In: Emotional MarketingLearner Asked: February 24, 2019 What is Emotional Marketing? Let’s share what is Emotional Marketing. Share Facebook 1 Answer Voted Oldest Recent Julia Kniga 22 Questions 24 Answers 0 Best Answers 43 Points View Profile Julia Kniga Emotional MarketingLearner Added an answer on March 13, 2019 at 6:11 am The emotional marketing studies how to arouse emotions in people to induce them to buy a particular product/service. Recent studies have shown how purchasing choices and decisions are the result of a careful analysis of rational and emotional aspects. Psychological literature recognizes that the emotional conditions influence every stage of decision-making in purchasing processes. Emotions play a key role in any kind of social or business decision. The emotions are manifested in verbal, facial and textual expressions. 0 Login to Reply Share Share Share on Facebook Share on Twitter Share on WhatsApp Leave an answerCancel replyYou must login or register to add a new answer.